YOUR IDEAL INTEGRATED MARKETING AND COMMUNICATIONS PARTNER

Elevate Your Brand with our 360-degree Service Offering

TAKE ADVANTAGE OF OUR EXPERTISE

Fresh Minds is an integrated marketing, communications and events company. We are proudly 100% Black female-owned and managed agency, level 1 B-BBEE contributor having a B-BBEE recognition level of 135%. We are pleased to be a NOSA-accredited agency, reflecting our unwavering commitment to excellence and safety in all that we do. Fresh Minds is organic and constantly evolving. We have successfully scaled our operations to provide our clients a full 360-degree service offering.

It all starts with our people, the lifeblood of our business. It’s not just expert knowledge but life experiences that inform all we do. In a country as culturally diverse as South Africa, research and numbers alone can only take you so far. Our lived experiences and insights help us create ideas that surpass executions and strategies to become part of South Africa’s social fabric. Quite simply, locally relevant work crafted by a team of genuine folk.

Hand holding light bulb for creative idea concept or innovation, inspiration, innovative of technology in analyzing global marketing online business data management services to target growth concept.

Our Philosophy

“At Fresh Minds, we don’t just create strategies – we build connections. Every campaign we craft is rooted in deep insights and a commitment to making brands a meaningful part of the cultural landscape. With a team that values authenticity and creativity, we approach each project with passion and purpose.”

Zoe Molapisi, CEO – Fresh Minds

WHAT
WE
DO

  • STRATEGIC COMMUNICATIONS

  • EVENTS, EXHIBITIONS AND ACTIVATIONS MANAGEMENT

  • REPUTATION MANAGEMENT

  • CRISIS MANAGEMENT

  • MEDIA RELATIONS AND TRAINING

  • SOCIAL MEDIA STRATEGY AND MANAGEMENT

  • CONTENT DEVELOPMENT

  • MONITORING AND REPORTING

  • CREATIVE DESIGN AND BRANDING

  • MEDIA BUYING SERVICES

Our Service Offering

STRATEGIC COMMUNICATIONS

At Fresh Minds, our Strategic Communications services are designed to align your organisation’s goals with an impactful communication strategy. We help businesses craft and deliver compelling messages that resonate with stakeholders, ensuring your voice cuts through the noise in today’s crowded marketplace. By understanding your brand’s essence, target audience and industry dynamics, we create tailored strategies that enhance brand positioning and stakeholder engagement. Whether you are launching a product, expanding into new markets or seeking to solidify your brand’s reputation, Fresh Minds provides the tools and expertise to achieve your communication goals effectively. Our approach is rooted in clarity, consistency and creativity, ensuring your message leaves a lasting impression.

Woman standing in front of a big project board speaking about strategic communication

EVENTS, EXHIBITIONS AND ACTIVATION MANAGEMENT

Fresh Minds’ Events, Exhibitions and Activations Management services ensure your events are flawlessly executed and leave a lasting impression on attendees. From concept to completion, we handle every detail with precision and creativity. Whether you are organising corporate events, product launches, trade shows or exhibitions, our team brings expertise in planning, logistics and on-site management. We work closely with you to align the event’s objectives with your brand’s vision, delivering immersive experiences that captivate your audience. Fresh Minds also integrates innovative technologies and creative design to elevate the impact of your events, ensuring they stand out in a competitive market. As part of our Events and Exhibitions Management, we also offer Activations to create memorable brand experiences. From product sampling and interactive displays to experiential marketing campaigns, we design activations that engage audiences and build meaningful connections with your brand. Our activations are tailored to leave a lasting impact, ensuring your event’s success.

REPUTATION MANAGEMENT

In an era where reputation is a cornerstone of success, Fresh Minds offers robust Reputation Management services to safeguard and enhance your brand’s image. Our solutions are designed to address the challenges of maintaining credibility in a fast-paced, digitally-driven world. We proactively monitor public sentiment, identify potential risks and implement strategies to mitigate negative exposure. From managing crises to shaping long-term perception, our team ensures your brand remains trusted and respected. Fresh Minds also works to amplify positive narratives through thoughtful engagement and strategic storytelling. With us, you gain peace of mind knowing your reputation is managed with precision and care.

Image of an african lady on her mobile busy rating an organisation representing reputation management

CRISIS MANAGEMENT

crisis management plan written words in notebook

Fresh Minds’ Crisis Management Services are built to help organisations navigate challenging situations with confidence and clarity. We understand that a crisis can arise unexpectedly and have a lasting impact on your brand. Our team specialises in risk assessment, scenario planning and real-time response strategies to protect your organisation’s reputation. Whether it’s a public relations crisis, operational disruption or reputational challenge, we provide the expertise and tools needed to handle the situation effectively. Our comprehensive approach includes crisis simulations, media training and post-crisis evaluation, ensuring your brand emerges stronger and more resilient.

MEDIA RELATIONS AND TRAINING

At Fresh Minds, we recognise the critical role of media in shaping public perception. Our Media Relations and Training Services are tailored to help you build meaningful connections with journalists, editors and media platforms while preparing your team for effective communication. We provide end-to-end media support, from drafting press releases to organising press events and securing coverage. Our training programmes empower leaders and spokespeople to confidently engage with the media, delivering messages that are clear, consistent and impactful. With our support, your organisation can harness the power of media to amplify its voice and achieve its objectives.

Camera at media conference

SOCIAL MEDIA STRATEGY AND MANAGEMENT

People with social media concept

Fresh Minds’ Social Media Strategy and Management services are designed to help organisations thrive in the digital age. Our team develops customised social media campaigns that reflect your brand’s identity and goals. From content creation and community management to analytics and advertising, we handle every aspect of your online presence. We leverage insights into audience behaviour, platform trends and competitive analysis to craft strategies that maximise engagement and ROI. Whether you aim to increase brand awareness, drive sales or foster meaningful interactions, Fresh Minds ensures your social media efforts deliver measurable results.

CONTENT DEVELOPMENT

Great content is the foundation of effective communication, and Fresh Minds excels in delivering it! Our Content Development Services focus on creating engaging, high-quality materials that align with your brand’s voice and resonate with your audience. Whether it’s website copy, marketing collateral, blogs or multimedia content, we ensure your message is clear, consistent and compelling. Our team collaborates closely with you to understand your objectives and craft content that meets your needs. With Fresh Minds, your organisation’s narrative becomes a powerful tool for connection and influence.

MONITORING AND REPORTING

Laptop computer with marketing statistics standing on desk

Understanding the impact of your communication efforts is essential, and Fresh Minds provides the insights you need through Monitoring and Reporting Services. We track key metrics, analyse data and deliver actionable insights that help refine your strategies. From media monitoring to social sentiment analysis and performance reporting, we ensure you stay informed about your brand’s perception and progress. Our reports are tailored to your needs, offering a comprehensive overview of results and recommendations for improvement. With Fresh Minds, you gain a clear understanding of your communication landscape and the confidence to make data-driven decisions.

CREATIVE DESIGN AND BRANDING

At Fresh Minds, we understand that exceptional design is at the heart of every successful brand. Our creative team works to craft visually stunning and strategically aligned designs that reflect your brand’s personality and values.

From logos and visual identity systems to packaging and promotional materials, we ensure every design element resonates with your target audience and leaves a lasting impression.

MEDIA BUYING SERVICES

Fresh Minds’ Media Buying Services help organisations maximise their advertising budgets by securing the most impactful placements across various platforms. Our team works diligently to identify the best channels, negotiate competitive rates and execute media plans that align with your marketing objectives. Whether digital, print, broadcast or out-of-home media, we ensure your message reaches the right audience at the right time. By leveraging data-driven insights and industry expertise, Fresh Minds delivers campaigns that achieve optimal reach, engagement and ROI. Trust us to manage your media investments with precision and effectiveness.

Case Studies

Some of Our Clients

 

GET IN
TOUCH

1st Floor, 22 Magwa Crescent, Gateway West, Johannesburg, 2066, South Africa. Tel: +27 67 251 4715 | +27 72 970 8699

This contact form is deactivated because you refused to accept Google reCaptcha service which is necessary to validate any messages sent by the form.
2008-2025 © Copyright - Fresh Minds Brand Communication Management Agency. All Rights Reserved.
BPC REPORT 4: 1.3.0 Free Checklist Not Completed, 13/06/2025 05:35:58 Deactivated Has SSL Cookies disabeled or was accepted