Vodacom South Africa sought to raise awareness and drive action against Gender-Based Violence (GBV) through a powerful social media campaign. The challenge was to create impactful messaging that resonated with diverse audiences while encouraging meaningful engagement.

Fresh Minds developed a multi-platform social media strategy focusing on storytelling, survivor support resources and educational content. The campaign featured compelling visuals, interactive posts and partnerships with influencers and activists to amplify reach. The result was widespread engagement, increased awareness and the positioning of Vodacom as a key advocate in the fight against gender-based violence.