A client aimed to promote their Youth Entrepreneurship Programme (YEP) by engaging South African youth and amplifying the initiative’s visibility, but struggled to create impactful content that resonated with the target demographic.

Fresh Minds developed a dynamic content strategy leveraging local celebrities and influencers to inspire and connect with young entrepreneurs. The campaign included engaging video interviews, social media storytelling and vibrant visuals that showcased success stories and programme highlights. The result was increased participation, widespread social media buzz and enhanced brand alignment with youth empowerment.