SEDA needed to launch a national awareness campaign about their small business support programmes but faced challenges in reaching diverse audiences effectively within a limited budget.

Fresh Minds designed a strategic media buying plan that leveraged a mix of traditional and digital platforms. By analysing audience data and negotiating cost-effective placements, the campaign targeted aspiring entrepreneurs across various regions.

The results included widespread engagement, increased inquiries to SEDA offices and measurable growth in programme participation, all achieved within budget constraints.