Vodacom sought to launch its “Code Like a Girl” initiative to inspire young women to pursue careers in technology. The campaign needed a compelling creative concept, cohesive marketing strategy and seamless execution across multiple channels.

Fresh Minds developed a bold creative concept and comprehensive marketing strategy, managing PR, social media, budget control and supplier coordination. The campaign used captivating visuals and messaging to highlight the programme’s mission, supported by strategic partnerships with influencers to amplify its reach. The result was increased awareness of gender inclusivity in tech, with the programme gaining significant traction and praise from participants and stakeholders.