A security company experienced widespread reputational damage after an incident at a high-profile client site, leading to doubts about their operational integrity and client satisfaction.

Fresh Minds deployed a targeted reputation management plan, focusing on transparent communication with stakeholders, public reassurance campaigns and highlighting the company’s proactive measures. This included publishing thought-leadership content, engaging with the media to showcase the company’s commitment to improvement and implementing customer satisfaction programmes. Within six months, the company regained trust and solidified its position as a reliable industry leader.